There are two ways of search engine marketing: the natural way where content producers include keywords in their content and sponsored listings where advertisers pay to list their content in various websites to improve their rankings.

It has been found that as little as 30% of all search engine users click on sponsored listings, meaning two out of every three people prefer to click on natural keywords of interest.

Many companies now offer a service to advertisers where they can pay a fee to have content producers include their keywords and urls within their content and in a relevant context.

It makes good business sense to both advertisers and content producers as the advertiser has at least one guaranteed eyeball: the content producer.

Technorati: SEO, content producers, keywords, content